Whilst things are ‘improving’, if that is the right word, many organisations still suffer from either having a poor employer brand or not even giving it any thought. The lack of attention given to promoting what it is like to work at your organisation, can be very detrimental and a significant hindrance in your ability to attract, engage and entice the best talent in the market. As a candidate I know that if a company showed more of an interest in me and my aspirations, mad